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Promotion Plan

 

Food & Beverage and Hospitality Exhibition 2020

1st October - 4th October 2020

Bhrikutimandap, Kathmandu

 

VISITOR PROMOTION STRATEGY AND CAMPAIGN

Nothing will be left to hopes or chances or the weather ……. all that can be done will be done to ensure that the maximum number of businesspersons and professionals visit the exhibition. The advertising and promotions package includes print media advertisements, electronic media which includes TV, outdoor media which includes hoarding boards and street buntings, website and Google banners, email campaign, bulk SMS and a robust public relations program. The exhibition has a three-prong strategy to promote visitors.

Trade Business and Professional Visitors Promotion:  

Direct Marketing:

Free limousine service for major hotels and grocery supermarkets, free transportation on charter bus from and to Pokhara and Chitwan, VIP Visitor Program, Pre-scheduled Buyer Appointments, Direct mail Campaign (12,000 Invitations), Email Campaign (4,000), SMS Messages (10,000)

Trade Print Media Advertisements: Food & beverage and travel magazines PR

Activities: Industry Nite Cocktail Reception, VIP Visitor Program, Best Bartender Contest, Master Baker Challenge, Master Chef Challenge, Wine Tasting Class, Club Entertainers Live

Food, Beverage and Hospitality Interest Visitors Promotion:

Trade Print Media Advertisements: Food & beverage, travel and lifestyle magazines PR Activities: Best Bartender Contest, Master Baker Challenge, Master Chef Challenge, Wine

General Consumers Promotion:

General Print and Electronic Media: All major Daily/Weekly News Media Advertisements, TV Live Media Editorial Coverage: press releases, press conferences, media interviews and talk programs, Internet Marketing: Google Banners, Website Banners (eKantipur, Party.com, Timro Hamro, Furshad)

Outdoors Advertisements: Bill-boards, street buntings. Film theatre slide advertisements

PR Activities: Best Bartender Contest, Master Baker Challenge, Master Chef Challenge, Wine Tasting Class, Club Entertainers Live, International Food Festival Broadcasting, Cable TV Scrollers Opening Ceremony Tasting Class, Club Entertainers Live, distribution of seed tickets